in:colour - Creating successful colour solutions for web, print, graphic and interior design

Colour specification for interior design	colour specification for design and communication	Colour psychology training & workshops

Why is colour so important?

Colour is a signalling system. It influences mood and behaviour.
Colour has a strong effect on people. It shapes how we feel about ourselves and our friends and colleagues. It can influence our feelings towards a brand or product, and it can affect how we behave within our surroundings.

With colour you can:

• Communicate face to face more effectively
• Increase brand recognition and worth
• Create surroundings that work well for you – whether that’s
  in your home or at work