A recent small colour survey I conducted turned up some interesting results on colour attitudes and preferences.

Blue and red featured as commonly chosen favourite colours. Interestingly both are of course two ‘primary’ colours with different effects. Red relates to the physical self and as I spoke about in the previous blog article, relates to qualities of strength, stamina, courage etc. Whereas blue is the colour of the mind – our intellect and its qualities relate to thought, logic and trust. Colour psychology might interpret these two colour choices as representing two different personality types – one that is an active ‘doer’ (red) and one that is a planner and ‘thinker’ (blue).

Although purple was more often cited as a least favourite colour, yellow was the colour that was most mentioned as the colour people feel they ‘don’t suit’ and I have found this quite a common attitude among clients I have worked with. Here in the UK of course we don’t benefit from too much of the sunshine stuff and I think in some way that fact is mirrored perhaps by the lingering attitude of ‘GBR’ – Great British Reticence? Our inherent inhibited traits mean we’re not usually given to drawing attention to ourselves and displays of overt behaviour and there’s no doubt about it – yellow is the sunny, confident, ‘here I am’ ego colour!

Now although blue and red appear to be our more favoured colours, curiously it still seems that black is most highly favoured as a colour in which to dress ourselves. Around 57% of participants in the survey feel that it is ‘easy to wear’ colour and 43% claim to have at least up to 5 items of black clothing/accessories in their wardrobe! But why when we have so much other choice of colour available? Popular opinion holds the view that black can be seen as glamorous, sophisticated, efficient and serious, maybe ‘cool’ even. What I’m interested to know is this, is it because fashion/trends perpetuate the perceived benefits and allure of black? Or are we less confident about experimenting with other colours that suit us?

Previous blog articles you might be interested in……

Red Alert!

Purple Power

The message behind black

Recent research from the University of Rochester suggests that men pictured wearing or surrounded by the colour red are found to be more attractive or sexually appealing by women. The study also noted that women perceived men wearing red T-shirts to have a higher status than those wearing blue T-shirts.

Superman - brains and brawn then?

Considered the ‘male energy’ colour, the impact of red is on the physical self. It motivates, increases energy, stamina and courage. Red is our ‘drive’ – our get up and go, so it’s perhaps no surprise that this colour might signal to the girls an alpha male quality whilst blue communicates logic, thought, authority and trust. We have quite literally a choice between brains or brawn!

See the full ‘Women attracted to men in red’ article as appears in Yahoo! Lifestyle

More about the study at the University of Rochester

Learn more about the ’super powers’ of colour! in:colour training and workshops

Have you noticed between rails of sale goods the first trickle of the new autumn stock? At least 2 years ago trend forecasters will have provided designers and retailers with the research and ‘trend intelligence’ that have influenced what we currently see on the clothes rails.

Observations of cultural and social developments and socio-economic changes influence the future choices of the style, colours, shapes and textures that we are wearing today.  Autumn/Winter 2010/11 trend/colour palettes fall broadly in to three categories given similar themed names by forecasters that for the most part will be repeated for 2011/12 trends too. Below is a snapshot of the upcoming trends with a my take on each of the colour palettes, what moods or feelings they evoke and what type of personality would suit the trends.

image thanks to www.millionlooks.com

A/W 2010-11 Tribe/Origins/Primal: These earthy, warm, yellow based, muted, intense, fiery shades communicate qualities of passion, friendship/kinship, environmental concern, culture, spiritual and values. The ‘native’ styling trend influences the fabrics, textures and detail. In 2011-12 the ‘natural’ print theme becomes more ‘camouflage’ and animal inspired! The look is relaxed, natural and comfortable and quite suited to the autumn-linked personality.

A/W 2010-11 Order/Cleanse/innovate: These clear, blue based, strong contrasting saturated colours or icy tints are ‘forward thinking’ and communicate technology, science and the avante-garde. Luxurious fabrics, almost futuristic, structured and sculpted design lends itself to the drama of the winter personality.

A/W 2010-11 Escape/synergy: These cool, blue based, greyish, muted soft tones communicate harmony, simplicity, escapism, balance, elegance, aspiration and quality. Dream-like, these soft, fluid shapes and the exquisite detailing lend themselves to the summer personality beautifully.

With thanks to www.mudpie.co.uk for trend information.

New! Autumn course dates – click the links or contact us for further details

The study of colour psychology is a fascinating subject and whether for personal development or to add an in depth understanding of the subject to add another dimension to your professional skills, in:colour offer a variety of courses and workshops to suit you.

Workshops – coming up

The power of colour psychology – an introductory 2 day workshop in to the world of colour psychology

Colour your business – 1 day workshop on how to use colour effectively in your branding and business communications

The secrets of colour - this 1 day workshop for stylists and fashion professionals adds depth and understanding to your knowledge of colour, which will enhance your client consultations

Autumn courses

Personal colour psychology consultant - become a personal and lifestyle colour psychology consultant

Colour psychology for interior design – discover how to use colour psychology to improve your clients environment

Colour psychology for design and communication - use the language and power of colour psychology to improve your marketing communications

According to reports in one daily newspaper on Budget day the Labour party front benches ‘were awash with ties in epsicopal mauve’ and more recently our prime minister and his wife have been photographed wearing the colour purple. What can this mean?

Normally we associate the Labour party with the colour red which is physically stimulating but there are times when other qualities need to come to the fore when planning for a possible future victory.

Considered a ‘regal’ colour purple is a symbol of authority and rank. Before more modern dyeing and colouring processes the colour purple was difficult to obtain and therefore usually only worn by royalty, the higher echelons of the church and the very wealthy.

Although purple may not be considered a colour  for ‘partying’, none the less a prospective governing or official group could do worse than adopt purple as a colour; it expresses aspects of the ‘higher mind’. The purposeful and authentic qualities of purple that Gordon Brown and his team are favouring would seem to show that they share a sense of truth, quality and authority.

Other variations of purple might be described as violet, lilac, lavender, mauve and heather. Currently still a strong high street colour, the lighter or softer variations may make us appear more approachable and wearing or surrounding yourself with purple would help you to find inspiration and develop your imagination. Team purple with a complementing version of yellow and you have a visually inspiring, winning, confident and powerful combination!

NEW – Bookable online spring/summer  workshops!

What is colour? Why does it have an effect on us and how can we harness its benefits? The Power of Colour Psychology Weekend Workshop 22nd/23rd May and 24th/25th July

If colour is a language – what are the colours of your business communications saying about you? Colour Your Business Workshop 8th June and 6th July

Personal style is a growing profession – differentiate yourself with an enhanced knowledge of colour! The Secrets of Colour Workshop May 14th.

Well it’s been a little late in coming but we seem to be sliding in to the typical spring ‘four seasons in one day’ kind of weather!

Have you noticed the effect of  rain when the brighter sun shines through it? It’s as if  everything sparkles with more clarity! The colours of  spring time flowers and leaves when they finally blossom will appear fresh and lively. These colours share some ‘characteristics’; they’ll have more yellow in them and appear clear and light. These natural colours perfectly capture the upbeat ‘feeling’ of spring; it’s life, energy and optimism. The youthful spring colour personality suits wearing this palette of colours that will support their natural vitality and zest for life.

If you’re a web/graphic/ product designer or branding expert consider using this light, fresh, clear palette. It accurately conveys qualities which relate well to any design concept or proposition that have the associated ‘youthful’ aspects of fun and energy. Some of these colours are quite ‘primary’ so they may work well in a design for a child or youth orientated product, or any design that needs to express fun, lively, sociable, friendly and confident qualities. Have a look at some of these Pantone references and see how well these colours work together then check the colour psychology effects here.

Red Pantone 032, 1787   Orange Pantone 1365  Yellow Pantone 106  Green Pantone 353, 359

Blue Pantone 285, 299 Pink Pantone 706 Purple Pantone 2715 Grey Pantone Warm Gray

Anther part of the spring colour palette are the light ‘Easter’ pastels. Other interior designers and home decorators and enthusiasts might enjoy this lovely blog site that I was recently introduced to  www.decor8blog.com where Leslie writes in her column about how she puts spring colours together illustrated with lovely pictures of inspiring colour story mood boards in the Color Me Pretty post. Enjoy.

Previous spring posts you might enjoy

Applewood – colour in the community

Sparkle in spring