Akzo Nobel brand Dulux paint have revealed their 5 colour trends for 2014: Silent Revolution, Margin of Proof, Urban Folk, Secret Garden and Do it Now!
Trend and colour forecasting agencies have become an established and vital part of business and industry. Their purpose is to predict future customer buying patterns based on emerging social, economic and design trends, and thus help to guide designers and manufacturers to meet their anticipated customer needs.
Akzo Nobel, who develop their own trend forecasts, have presented their concept colour collection for 2014 in their guide ‘Colour Futures’. Built around an overall concept named ‘Unlocking Potential’, Akzo Nobel “See a world in search of answers, which provides us with an open and exciting palette of colours to inspire renewal in the year ahead. We are in a time of great change and in order to capitalise on new and exciting opportunities we must understand who we are and how we fit into the new order of things. By looking afresh at what we have we can unlock the potential that surrounds us”.
They have interpreted these trend findings in to a collection of largely muted colours – generally favoured by the paint industry for the British market – which features a large proportion of warm and cool, light tints, tones and shades. There are also some rich and intense colours and a few more upbeat clear and bright ones too.
Here are the 5 colour stories as developed by Akzo Nobel, with a brief summation of the inspiration for each concept.
The concept for this palette is brought about by the idea of creating a ‘personal space’ to develop thoughts and creativity, and design which is starting to become more understated and thoughtful – and celebrates simplicity.
This palette of predominantly clean, crisp, icy tints and subtle, soft whites and neutral tones will create a visual feeling of lightness and space which can feel quite soothing. A neutral or natural colour scheme offers simplicity and is a classic and enduring, soft look.
Margin of Proof
The pressure to be the best you can be and achieve work/life/health balance requires taking an analytical approach to our fast-paced lives. We find reassurance in a definite mathematical and scientific measurement of our health, lifestyle and performance in an ever changing world.
This is a ‘masculine’ palette of architectural-looking mid-tone, plaster, concrete and brick colours, interspersed with more intense and vibrant shades giving the palette a sharper, graphical edge.
This palette of mostly warm, rich earthy shades with a few light/mid soft tones, represents how we find a sense of community by re-connecting with our roots and where we have come from.
Quantities of the population that went to live in the city to work are returning to smaller towns and cities for a better quality of life, but taking new technology with them. There is a sense of emotional connection through things that are created from a fusion of new ideas and technology with old traditions and folklore.
These soft, smoky, cool pastel tints and tones represent a romantic and ethereal theme, which explores the idea of harnessing what is ‘barely there’ – something that is fleeting and fragile. Inspired by the work of artists who create work based around the softening aspects of nature, it is feminine and romantic.
Do it now!
Inspired by urban artists and ‘hack designers’, this is more of an exuberant trend that taps in to the energy of not wanting to wait – but create or change something for the fun of it. An antithesis to building something that stands the test of time, it embraces the impermanence of cheap and throw-away materials to make something imperfect and unrestrained. The mix of brighter more vivid hues suit more upbeat and energetic or youth-orientated environments.
(images courtesy of Akzo Nobel)
Read more about colour trends at London Design week