Every year Akzo Nobel invite a group of international independent design and colour trend experts to discuss emerging worldwide colour trends and consumer buying behaviour. After which, senior Dulux colour consultants develop five trend stories and colour palettes at the ColourFutures Workshop inspired by one larger idea or ‘driving influence’ that holds all of the trends together, including what their colour of the year will be.
Everyday + Finding the wonderful in the normal
For 2015, Akzo Nobel declare “the overriding mood is one of both searching for and finding that extra ‘something’ which makes the difference to our lives”.
“There is a renewed emphasis on developing a more caring, sharing environment for all. Sustainability is now a requirement rather than a preference; and it needs to be backed up by genuine commitment. It’s a reaction against consumerism; a celebration of difference and the wisdom to be found in unique, individual stories”.
Colour of the year – Copper Orange
Akzo Nobel have identified that a warmer spectrum of pinks, reds and oranges is emerging, reflecting a more positive global outlook, with metallic colour tones playing an increasingly important role in modern design. This trend has been translated in to the ‘colour of the year’ - an orangey copper tone (Dulux Ref: 50YR 36/263).
The colour has been selected to complement all of the major trends that Akzo Nobel have identified for 2015: a warmth in attitude and a renewed emphasis on sharing; the natural palette of the earth, from clay tones to sunlit highlights of yellow and the skin tones that reflect human interaction and the sepia hues of the past.
Here are the 5 colour stories as developed by the ColourFutures team, with a brief summation of the inspiration for the concept.
Big nature + small me
Challenge. Adventure. Wisdom.
The concept for this palette of predominantly warm, rich and earthy shades has been inspired by a new definition of freedom and releasing of the constraints of the modern world by the interaction with the untameable and unpredictable elements of the natural world. “There is a trend for individuals that want to pit themselves against the elements to find out what they are truly made of”.
“It represents a more authentic existence and a new minimalism, stripping away all that is unnecessary and purely cosmetic”.
Layer + layer
Multi-layers. Overlaid. Patterned.
This combination of predominantly soft and pastel hues, reflect the ‘layered’ trends from the design world and how the combination of different fading, overlaying techniques and opaque materials creates more depth in design.
Un-noticed. Re-interpretation. New Luxury
A palette of warm and cool tones and shades which we might consider as ‘decorating neutrals’, represents the theme of how we are “learning to value and make use of previously neglected, unseen or unloved areas of our environment and making a virtue out of negative space by creating beauty and use where previously there was none”.
Him + her
Equality. Uniqueness. Balance
A palette of dark and light tones and shades, male (blue) and female (pink) colours, have been inspired by a growing trend towards ‘celebrating the best of each sex’ and the importance of difference as well as equality. Men and women are increasingly being encouraged to play on the traditions of masculinity and femininity and re-engage with more traditional ‘gender-appropriate’ interests and approaches.
Resourcefulness. Collaboration. Community.
Here, Akzo Nobel have tapped into one of the most significant social trends of recent years - “our rethinking and redefining of the concept of ‘ownership”.
This lively, quirky colour palette of predominantly warm shades have been inspired by the effects of an ever-increasing influence of the digital world and its influence in creating a new, collaborative economy of ‘friendly barter’ that has established itself and connected to the world of commerce.
“Consumerism is thus replaced by a sense of collective resourcefulness. Consumers now seek out goods and services via a collaborative model based on sharing and borrowing via a community of like-minded individuals”.
For more information about ColourFutures 2015, see here.
For more about the colour trend of orange, see here.
Would you be interested in learning more about colour? Have a look at our new course for 2015!