Back to black?
We’ve arrived in to the month of November and dare I mention it, the countdown to Christmas and many of you may be already filling your diaries with upcoming seasonal party dates.
The colour black still seems to feature in many wardrobes this time of year as the colour of choice – be it for dinner suits, party dresses or gowns for all kinds of parties and occasions. But what is our fascination with black all about?
Some of this research may surprise you…..
The fashion industry has a continuing love affair with the colour black. Coco Chanel invented the ‘little black dress’ in the 1920s and British women in particular, apparently still believe black is best. In total their wardrobes contain nearly 550 million different black items from buying 17 new black items of clothing and accessories every year! Despite changing fashions we still consider black the most ‘practical’, ‘timeless’ and ‘flattering’ colour around.
When it comes to clothes, research shows that two in fivewomen say that black still dominates their wardrobe. We believe it’s so timeless that a third of us are still wearing our favourite black clothes over five years on and nearly one in ten are bringing out the old favourites ten years after we first purchased them! *
Popular reasons given for buying or wearing black are that it is reliable and goes with everything; it never goes out of fashion, it’s timeless, sophisticated and classic and particularly popular with women is the belief that the colour is slimming.
For many black is considered a comforting colour, we feel safe and protected, but black can make us also appear mysterious and powerful. It can appear as a barrier behind which we are hidden, therefore not necessarily the best choice of colour to wear at social occasion where we want others to engage and interact with us! Black is flattering for the few whose colouring can adapt to it but for many of us it can be a difficult colour to pull off successfully without over-compensating with make-up or looking quite ‘washed out’.
So – time to be adventurous and try ‘colour’! By wearing more colour – particularly reds, yellow, orange and gold hues – you signal to those around you that you are warm and friendly personality, then watch how people gravitate towards you!
* (Additional research carried out on behalf of &MORE black credit card from M&S Money by YouGov)
Look fabulous – enjoy increased confidence and well being!

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