A recent small colour survey I conducted turned up some interesting results on colour attitudes and preferences.

Blue and red featured as commonly chosen favourite colours. Interestingly both are of course two ‘primary’ colours with different effects. Red relates to the physical self and as I spoke about in the previous blog article, relates to qualities of strength, stamina, courage etc. Whereas blue is the colour of the mind – our intellect and its qualities relate to thought, logic and trust. Colour psychology might interpret these two colour choices as representing two different personality types – one that is an active ‘doer’ (red) and one that is a planner and ‘thinker’ (blue).

Although purple was more often cited as a least favourite colour, yellow was the colour that was most mentioned as the colour people feel they ‘don’t suit’ and I have found this quite a common attitude among clients I have worked with. Here in the UK of course we don’t benefit from too much of the sunshine stuff and I think in some way that fact is mirrored perhaps by the lingering attitude of ‘GBR’ – Great British Reticence? Our inherent inhibited traits mean we’re not usually given to drawing attention to ourselves and displays of overt behaviour and there’s no doubt about it – yellow is the sunny, confident, ‘here I am’ ego colour!

Now although blue and red appear to be our more favoured colours, curiously it still seems that black is most highly favoured as a colour in which to dress ourselves. Around 57% of participants in the survey feel that it is ‘easy to wear’ colour and 43% claim to have at least up to 5 items of black clothing/accessories in their wardrobe! But why when we have so much other choice of colour available? Popular opinion holds the view that black can be seen as glamorous, sophisticated, efficient and serious, maybe ‘cool’ even. What I’m interested to know is this, is it because fashion/trends perpetuate the perceived benefits and allure of black? Or are we less confident about experimenting with other colours that suit us?

Previous blog articles you might be interested in……

Red Alert!

Purple Power

The message behind black

Recent research from the University of Rochester suggests that men pictured wearing or surrounded by the colour red are found to be more attractive or sexually appealing by women. The study also noted that women perceived men wearing red T-shirts to have a higher status than those wearing blue T-shirts.

Superman - brains and brawn then?

Considered the ‘male energy’ colour, the impact of red is on the physical self. It motivates, increases energy, stamina and courage. Red is our ‘drive’ – our get up and go, so it’s perhaps no surprise that this colour might signal to the girls an alpha male quality whilst blue communicates logic, thought, authority and trust. We have quite literally a choice between brains or brawn!

See the full ‘Women attracted to men in red’ article as appears in Yahoo! Lifestyle

More about the study at the University of Rochester

Learn more about the ’super powers’ of colour! in:colour training and workshops

Did anyone catch last weeks ‘presidential’ TV debate? If not live then you almost certainly can’t have failed to hear about it in the rest of the media!

One of the points that I often try to make about colour is that it is – to quote Angela Wright, ‘the universal non verbal language’. We use colour to communicate. Everyday we make choices (mostly subconsciously) about what colours to wear that whether we realise it or not, express how we feel.

Each leader David, Gordon and Nick all wore ties in their respective party colour of course, and one of the things that struck me as interesting when reading about last weeks debate was that each of the party leaders also appeared to exhibit qualities in their behaviour which reflected their party colour!

Perhaps previously considered the underdog, the overall impression was that Nick Clegg’s polished performance had ‘come out on top’ with a confident address to the viewers. A more noticeable colour, the positive aspects of the liberal party colour yellow express qualities of confidence, optimism and positivity.

Contrast this delivery with the overriding opinion of Gordon Brown’s performance in the Labour ‘red corner’ as being ‘aggressive and attacking, repeatedly interrupting and becoming increasingly frustrated’. These ‘behaviours’ are most synonymous with the negative traits of the colour red whilst David Cameron in the ‘blue corner’ was described as ‘statesmanlike, holding his nerve under a barrage from the Prime Minister’. Cool, calm and collected blue can appear authorative if a little predictable and safe.

Purple Power – Gordon Brown and team tapping in to the potential of purple

Mariah Carey - radiant

Fashion, of course is considered by many as art. We’re told there is much competition by leading designers to get their dress on the back of a Hollywood actress and down the red carpet and at such an event where there is maxim media exposure and column inches the PR value is worth its weight in Oscar gold.

When writing about the frock show at the recent ‘Oscars’ Daily Mail fashion journalist Liz Jones commented “the colour was a washout: there were so many oysters and nudes I lost count, and began to yearn for someone with the guts to wear emerald or scarlet”. Me too Liz! Whilst quite often I find that fashion journalists can be rather dismissive of the ‘art’ of the colour consultant  I rather think they miss the point as, I feel, have some of this years Oscar stars – or their stylists.

If you’ve looked at the pictures of the dresses you might have wondered what is it that made Mariah look like a goddess, whilst Gabourey Sidibe looked older than her years and Maggie Gyllenhaal’s dress seemed to have the strange effect of making the rest of her fade in to insignificance, and all were wearing the colour blue.

Why was Helen Mirren resplendently regal in lavender when pale and nude tones on the very beautiful Charlize Theron and Anna Kendrick had the unfortunate effect of making them appear just brought out of cold storage in time for the ceremony?

Clothes and the colours that we choose to wear are an expression of our

Anna Kendrick - revived?

personality and our individuality and yes, of course ‘fashion’ is fun to wear and enjoy but just as there can be light, depth, clarity,softness and intensity in the colours of the fabric of a beautiful dress, there is too in our own personal colouring. Knowing and understanding how your own colouring interacts with the colours of fabric and clothing is the difference between looking strained  with your dress taking centre stage, or the secret to looking like a goddess – radiant and alive.

See the photos of the stars on the ABC News and Entertainment Oscar 2010 Red Carpet Report

Other blog posts you might be interested in

Pantone fashion colour report for autumn 2010

The message behind black

Back to black?

Stylists, image consultants and colourists – develop more in depth and accurate colour techniques with our courses in personal colour psychology and help your clients to look great and increase their well-being.

Last week I had the opportunity to visit a recently completed project that I worked on last summer. Applewood is a respite care facility built in the community in Tadworth, Surrey by Surrey County Council for children and young people with disabilities aged 5-18 years. Accompanying me was Susannah Mathieson, National Account Services Manager for Dulux who was interested to see how I had used colour on this project.

When working with colour psychology the key to selecting a palette of colours is to identify the ‘colour personality’ of the environment. What is it used for – who will be using the space and how? A family of colours is then selected accordingly that best captures, expresses and supports the required qualities of the environment. The brief from Pat Williams, manager of Applewood was to create a bright, lively, fun and ‘funky’ living accommodation that would inspire the young guests who will be able to stay at the facility for between 2 and 6 nights

To convey these qualities and the feel that Applewood wanted to create I specified colours that had warm, clear and bright characteristics. The ‘personality’ of this family of fresh spring colours captures perfectly the qualities of youth, vitality, energy, creativity, activity, motivation and fun! It also identifies particularly well with professions, institutions or businesses linked with children and ‘youth’.

I then looked at the individual colours to select the ones which would best support an activity or create an ambience within each particular room. For example in the recreation rooms where the youngsters would be perhaps socialising and conducting activities I specified yellow to encourage optimism and confidence. Other colours I specified for the Applewood palette were green, turquoise, purple, orange and blue. Each of these colours selected contribute to an upbeat and engaging environment both for the young people staying at Applwood and for the staff working there.

Interior Designers – Would you like to learn how to apply the power of colour in to interior design? Our courses may be just what you’re looking for! http://www.incolourconsultancy.com/interiors_training_in_colour.htm