Baby specialist retailer Kiddicare is set to open the first of its new stores this week. Owned by supermarket giant Morrisons, Kiddicare is set to rival major mother and baby company and current market leader Mothercare.
Designed to have a community feel that will ‘wow’ families, the store interiors certainly incorporate a strong and vibrant use of colour for signage and display.
Quite often a design with children in mind will have lots of colour ‘thrown at it’, as the assumption is that children equals lots of primary colours! However, strong, bright colours can be too intense and over stimulating for children who would benefit more from lighter, fresher, bright colours that support child friendly environments and have more appeal for child-related products, services, or activities.
Light blue used as in the store’s new branding, is a great colour for inspiring trust in a product. Mostly when we think about children, childhood or child related activities will think of the word ‘play’. Using a mix of light, clean, bright colours certainly will seem playful. Individually certain colours link naturally to certain activites. Orange or yellow which inspire confidence and communicate ‘fun’, pink reminds us of the body (so good for baby/bath time products) and green of course for linking to products that have a fresh, wholesome or even an outdoors theme.
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