Sparkle in spring!
Posted in Branding, colour, colour - psychology, colour education, colour training, colour-psychology, Graphic design, Interior design on January 25th, 2010 by BernayI’ve recently returned from a short winter break to find that nature has awoken and finally there are signs of spring! Everywhere I look I see swathes of daffodils waving in the breeze and the cheerful abundance of crocus flowers. Daylight seems lighter, a little longer and the skies a brighter blue as real ‘colour’ begins once more to emerge in the natural world.
Spring sweeps in like the proverbial breathe of fresh air and represents everything that’s new. Typically all spring colours that occur in nature can be described a light, warm and clear. If you look all around you at the colours of the grass shoots, emerging buds, blossoms and flowers you will see this.
The ‘colour personality’ that mirrors this season will most likely have an innate sense of youthfulness or a young outlook. They may even work with children or young people for the spring personality cares deeply about others and would do anything for anyone.
The ‘bubbly’ spring personality may have light coloured curly hair and bright, clear sparkly eyes. You’ll usually spot them in the thick of it at any social occasion for they love to party and would most likely be first on and last off the dance floor! They are most likely to suit clothing in light, crisp, fresh, smooth textures and fabrics perhaps patterned with polka dots or other small, fine designs. Gold jewellery or jewellery that sparkles, glitters or has a quality of ‘movement’ is quite likely to suit them.
The essence of any children’s products or services with an emphasis on youth, music, dance and fun will be best captured and communicated by the use of a ‘spring’ palette of colours. Yellow is a key spring colour. Reminding us of the return of warmth and sunshine, it relates to our emotional well-being, confidence and self-esteem. Bright, fresh greens can seem particularly ‘youthful’ whilst a lively light orange represents fun and sociability.
At home the spring personality will appreciate a lot of light and sparkle. Colours again will be light and warm with light coloured woods and ceramics; fine, crisp textures and small patterns or prints. Look to Kath Kidston’s fun products and colourful design http://www.cathkidston.co.uk/Default.aspx?language=en-GB&extcam=ppc_google for inspiration on the sort of colour and style that would appeal to the spring personality.
Or research the clear, crisp elements of Swedish, Nordic and Scandinavian design influences that includes a lot of the qualities of ‘light’ – Nordic Style http://www.nordicstyle.biz/accessories.php

And finally invite in the spirit of spring and celebrate the tradition of Easter by adding some natural colour with fresh spring flowers!
Spring hand-tied arrangement and tulip jug www.interflora.co.uk
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