In preparation for an upcoming lecture at KLC School of Design, I’ve been taking a trip down a colourful memory lane re-visiting popular colour palettes that reflected important social changes over the last few decades.
Trend forecasters help retailers develop product ranges that tap in to key seasonal colour and design trends influenced by social and cultural directions. But, tracing colour evolution from decade to decade and observing how certain colours were inspired and reflected the ‘mood’ or climate at the time, can also provide a fascinating insight on what might be next ?
Below (and in the next couple of posts to follow) I’ve selected a couple of key influences synonymous with that era referencing similar Pantone colours, starting with the 1960s.
1960s – the decade of the ‘Hippy’ and ‘Pop Art’ as typified by artist Andy Warhol. An expansion of (drug fuelled) visual awareness inspired creativity and manifested in ‘psychedelia’ with its eye-popping, intense colours. Helpfully, developments in petro-chemicals, plastics and synthetic dye technology meant that a wider range of colours could be processed using artificial pigments.
1960s - A period of Brit Cool as the quirky, eccentric modern style of British designers; Mary Quant, Barbara Hulanicki, Ossie Clark and Zandra Rhodes were inspired by (among other things) Art Nouveau, Middle East, Art Deco and India, influencing a more muted, warm colour palette.
(My thanks for inspiration to Pantone ‘The 20th Century in Colour‘)
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