Recent research from the University of Rochester suggests that men pictured wearing or surrounded by the colour red are found to be more attractive or sexually appealing by women. The study also noted that women perceived men wearing red T-shirts to have a higher status than those wearing blue T-shirts.

Superman - brains and brawn then?

Considered the ‘male energy’ colour, the impact of red is on the physical self. It motivates, increases energy, stamina and courage. Red is our ‘drive’ – our get up and go, so it’s perhaps no surprise that this colour might signal to the girls an alpha male quality whilst blue communicates logic, thought, authority and trust. We have quite literally a choice between brains or brawn!

See the full ‘Women attracted to men in red’ article as appears in Yahoo! Lifestyle

More about the study at the University of Rochester

Learn more about the ’super powers’ of colour! in:colour training and workshops