Eyebrow raising research recently published in the Journal of Social Psychology confirms how the colour of clothing can have a powerful influence on how men perceive the opposite sex.
A survey of 120 male students conducted by researchers at the University of South Brittany, were asked to look at images of a woman wearing a series of red, blue, green and white tops. The woman was perceived to be the most attractive when wearing the red top. Furthermore, most thought that a woman wearing red was more likely to agree to sex.
Interestingly similar findings were reported from colour research by the University of Rochester (2010) which found that women were more likely to be sexually attracted to men wearing red. (See article Red Alert!)
While wearing blue will very likely communicate that you are trustworthy, green that you are even-tempered or ‘chilled,’ and white communicates a kind of ‘hands off’ purity (!); there is no doubt that any person, male or female is certainly likely to be noticed wearing red. Its physical effect is to increase stamina and energy, our ‘drive’ and motivation. Therefore any hopeful males (and females) will be subconsciously switched on to this strong colour signal that arouses interest and……yes, possibly passion!blue, branding, colour, colour education, colour psychology, colour training, energy, graphic design, green, interior design, psychology, red, research, social psychology, University of South Brittany, white