the colour personalities

fascinating ‘bite-size’ insights into the world of colour psychology.

You’ll find that, skimming through this, you not only get to know yourself better, but crucially, you can also begin to understand and relate to those around you so much more effectively. That might be friends and family, work colleagues or customers, armed with this knowledge you’ll be able to recognise which ‘season’ people or companies fit into, and communicate with them more effectively. This really is colour psychology in practice.

Browse through the colour personalities and see where you fit. What are you instinctively drawn to, and which seasons make you shudder? You’ll find that you or your business will usually fit into one of the seasons, but there will be influences from a second or third.

The four colour personalities each relate to one of the four seasons.