Colour increases brand recognition by up to 80%

Colour boosts our memory – it can increase our understanding of something by up to 78%

"The emphasis on producing more and effective design work for my clients is a very good USP"

David Walters FREEFLOW

 

 

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colour psychology for design and communication

Discover how to improve website and graphic designs.

Overview

A thorough grounding in colour psychology theory, tailored to enabling you to use the language and power of colour to improve your marketing communications.

Colour is a tool that can help you communicate more effectively with your customers and the world around you. This course will enable you to develop colour palettes for any business – your own or your clients to strengthen brand identity and improve the impact of your marketing.

You will learn

• How to identify the ‘colour personality’ of a product, service or business

• Practical and powerful techniques that will improve the way you analyse
  and specify colour
• How and why our personalities are affected by colour and how to use that knowledge
  to improve the impact of your design
• The individual effects of colour on our moods, emotions and health
• The colours you can use to create a specific response, and how to avoid
  the negative effects of colour
• How to incorporate these principles in to your design.

How will the course be structured?

The Colour for design and communication course modules are designed and can be tailored for one to one or in-company group study. A certificate will be awarded upon full attendance of the course and completion of all study modules. Please contact us to discuss your course requirements.

How you’ll benefit

This course will enable you to practice colour psychology and add value to your business. It course will arm you with a thorough understanding of the principles of colour psychology and how to use this to improve the impact of your marketing communications. You’ll be able to create colour palettes for brand identity with confidence, that really reach out to people and the qualification will also differentiate yourself from your competitors.

Who should attend?

This course is ideal for web and graphic designers, product designers and marketing specialists looking to improve the power of their design and add an extra dimension to their offering. The course is also popular with anyone who may make creative colour-related judgements affecting business products and services.

Available as one to one and in-company training.
Please contact us for further details or phone: 01372 361912

 

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